Saturday 1 April 2017

CAMMA 2017 set to push Cameroon Cinema Industry to new heights.



Gelam Dickson, Project Initiator for Cameroon Movie Award has said CAMMA 2017 will not only push the Cameroon Movie Industry to higher heights but will also do a lot towards boosting the GDP of the country.
GELAM Dickson

Speaking to this reporter recently at HOTEL Des Deputes in Yaounde, the Project initiator said the GDP of countries like Nigeria, Ghana and even the United States of America had been affected by the Movie Industry. Gelam Dickson said after observing this trend in his many sojourns to many countries across the globe, he concluded that the corporate world could be brought into the Movie Industry in Cameroon.
This he said inspired him to create an Award to promote the sector especially from the perspective of promoting talent. As actors compete to outsmart each other in the hunt for awards, quality of Cameroon movies would improve and this he said will directly improve upon the quality of movies produced in Cameroon. The resultant effect he said would be the roping in of the Corporate World and pushing the Industry forward.
Commenting on the structure of the award Gelam Dickson said they had touch everyone involved in the film making process. . Awards he said will touch everyone involved such as the best female actor, lead role, sound , camera, original sound track, best costume designs and every other person involved in the process.
Concerning the build up to this event, GELAM Dickson said “initially the project was initiated by me. I brough the concept and took it to the minister S who assigned the Director of Cinema to follow up. I created a group of collaborators like Fred Tekum, Billy Bob Ndive who is a movie maker, some event planners in Yaounde, the Director of Cinema at the Ministry of Culture among others. Lately I discovered that many other people were determined to accompany us. Five ministries; Labour and SocialInsurance, Ministry ofCommunication, Ministry of Leisure and Tourism and the Ministry of External Relations. Most people are getting involved in CAMA 2017 because of the organizing Committee.”He said CAMA was going to be a success because of the team that he had around him.
He further said for now they were partnering with the American Embassy with an aim of exposing this event to the American movie world with an intention of creating a market for the Cameroonian movie in the western world.
With regards to the Nigerian connection Gelam Dickson said he had more than just links from that quarter. Hear him ‘Brazilians have just sent their endorsement that they are coming. The Novela TV, Nigerians,Richard Murphy Damijo, Yvonne Nelson, in Ghana Jacky Appiah among others. Nigerians are willing to accompany us as a baby industry because I wrote to them as a member of the African Film Consortium. I placed a pledge to them and said we don’t need gold and silver from you but just your blessings to grow. We plan to copy from Nigeria and grow like they have done. I equally went to Asky and they gave us sixteen free for anybody coming in from West Africa. It means that we are working towards achievement.”
He called on Film Makers to place their submissions since the door to submissions had not been closed since they could be opportune to win an award in any category. He therefore called on film makers not just to attend but to also collaborate.
The nomination party comes up this March in Ayaba Hotel in Bamenda while the event itself takes place at the Congress Hall in Yaounde on May 27. 


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